Our clients come from many business sectors and we have extensive experience of the food and drink, personal care and household products categories.
We’re proud that we’ve been able to establish long-standing relationships with many major blue-chip companies and, in the process, ensure commercial success for them.
Our ambition is to form an intelligent partnership with you: to share thinking, challenge assumptions and evolve ideas to help you make business decisions that give you a competitive edge.
Each client project is spearheaded at Director level and supported by a dedicated account team working across all aspects of the research process. By adopting this approach, we’re able to provide you with continuity across projects, as well as ensuring that you benefit from accumulated learning and meta findings.
Our services span quantitative and qualitative research, as well as sensory profiling and analysis. We also provide a specialist field and tab service for other market research companies. This breadth of skills enables us to take an objective view of any brief and advise you on the best approach, which may require a combination of methods.
To read more about how we have used and combined different methodologies, please click here.
Please email us to receive any of the following papers:
- Comparison of methods in modelling consumer acceptability on product sensory attributes
- Exploration of Napping and its reliability as a rapid profiling technique
- Exploring the impact of portion size on consumer liking and sensory delivery
- Factors affecting Check All That Apply (CATA) responses
- How to successfully measure beer drinkability amongst consumers
- Improving consumer response to Check All That Apply (CATA) attribute batteries
- Sensory research – the ladder to commercial success
- Understanding food labelling and its role in food selection
- Using a mixed methodology approach to provide a fast and effective development tool
- Vocabulary bridging – unlocking the value of the subjective emotional-rational consumer perspective
Here’s some of the feedback our clients have provided about us:
“PPL has been collaborating with Nestlé Cereals for years, across many of our brands and in many different markets. I specifically appreciate their responsiveness and flexibility when it comes to adapting to our business needs and issues. Beyond being a strong global expert in product testing and sensory, PPL has proven to be a very efficient and trustworthy partner which I wish to build a
very long term relationship with.”
Jean-Christophe MARCEL, Global Manager – Cereal Partners Worldwide
“Being new to product optimisation modelling I was a little daunted by the prospect of complex statistical models. I shouldn’t have worried. The PPL team made the research process very easy to grasp and with a very open and collaborative approach really engaged my team. The quality of dialog through the research phases was excellent driving real depth of sensory understanding at each stage. The insight produced provided a compelling route forward to the business for the category of product. Post launch analysis shows we have beaten our commercial expectations making this approach our most cost effective research tool.”
James Logan, Group Marketing Director – Oscar Mayer
“Great support in discussing the best approaches for research and sharing ideas, great collaboration, high level of flexibility; understanding the business need.”
Carolin Critchley, Sensory Manager – McCormick
“PPL have delivered above expectations. The team have operated with fantastic professionalism and great insight. I have no concerns about putting then in front of senior stakeholders in the business.”
Senior Consumer Insight Manager, Frozen Food
“A very professional service with great attention to detail and very good adaptability to find the best options.”
Head of Sensory Analysis and New Product Research, Pernod Ricard
“The decisions taken as a result of PPL’s findings led directly to protecting Murphy’s position in our core loyal market and significantly strengthening our overall position. PPL’s clear insights gave our brewers firm direction for liquid optimisation and the key consumer segments identified enabled the marketing team to create a new programme of targeted communication. An excellent job – thanks a million PPL!”
Head of Marketing Strategy and Planning, Heineken Ireland
“The service could not be faulted – incredibly responsive and efficient throughout.”
“I didn’t feel the need to get heavily involved in the process, saving me time and giving me peace of mind.”
“I have confidence that the project will be managed effectively with strong analytical capability.”
“Thanks for the results, delivered in time as usual.”
“It’s wonderful to see professionals at work.”
“…the team were happy with the debrief, thanks! Really clear and direct conclusions, which is what we are looking for from our research projects.”
“Excellent service, results on time, good analysis and report/presentation.”