PPL Insights are pleased to announce that we’ve had a study accepted for Flash Poster presentation at the upcoming Pangborn Symposium.

In partnership with GSK, using PPL Insights’ panel of expert tasters combined with consumer research across 6 different ethnicities, we have had the following poster accepted: ‘Using temporal measurement to understand cross cultural perceptions of warming and cooling sensations to improve commercial competitiveness’.

The study addresses the hypothesis that consumers in different countries react similarly to ‘warming’ and ‘cooling’ sensations in terms of how they describe them and how they rate their intensity.

A 5-minute oral presentation of the poster will be scheduled as part of the 13th Pangborn Symposium, which takes place from 28 July – 1 August 2019 @ Edinburgh International Convention Centre in Edinburgh.

Catch it if you can!