The Issue

Our client wanted to diversify into a new product market and needed to understand what was driving consumer liking in order to better guide the development of their own product.

What we did

A two day multi-product consumer test with the target audience, covering products currently on sale in the market.

Descriptive sensory profiling to identify the key product differences.

Preference mapping to identify discrete market segments based on consumer product preferences.

Statistical (regression) analysis of the consumer and sensory data in order to identify the key product attribute drivers of liking for the whole market and for each of the consumer preference segments.

Outcome

We were able to provide our client with a clear understanding of the current market.

Our client was able to identify the style of product to enter the market with and to provide a development  brief for their R&D team.