The Issue

Our client had created a large selection of new product ideas as part of future-proofing their product portfolio. They wanted to investigate which of the ideas were worth pursuing as part of next-stage development.

What we did

We facilitated a consumer closeness programme in the UK where concepts and product prototypes for breakfast meal opportunities were explored.

Each product idea had its own test station incorporating product ideas and product prototypes for respondents to trial.

Consumers were split into groups of mixed genders and age – each individual group moved round the test stations together.

The client provided a team of moderators from their marketing and R&D teams to attend each station and get face-time with their target audience.

The research was held in a large qualitative facility in London.

Outcome

The client team received in-the-moment, clear insight and actionable guidance for each type of proposition.