Nicola joined PPL Insights in October 2018 as a Field Consultant after spending 25 years running her own company Fieldforce, a successful fieldwork agency. Her role is to liaise with clients, discuss potential projects and produce individual cost proposals. She is responsible for the day-to-day running of both Quantitative and Qualitative Field & Tab projects.
Nicola has been in the fieldwork industry for over 30 years, starting her career as a field controller in a large qualitative fieldwork agency, she then worked for many market leaders including Research International (now TNS) and TRBI (now Ipsos). Nicola gained a wealth of experience in many different sectors and has worked on almost every methodology and subject over the years. Fieldwork is her passion and she loves a challenge!
Nicola is a full member of the MRS and has a distinction in Business Studies. In her spare time, she enjoys exercising, especially Yoga and Paracise but there are rainy weekends where only a good boxset and a couch will do. Music has always been a big part of her life, attending live gigs is a priority, especially when Paul Weller is on the line-up!